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East End Beach

East End Beach is a residential suburb of New Plymouth, located directly on the beach two kilometres north of the city. The beach is patrolled by East End Surf Life Saving Club during the weekends of the warmer summer months. The beach is most popular with swimmers and surfers due to the warm water and regularly has good waves. The beach also has a large grassy reserve with a playground, skateboard ramp and putt putt that attracts patrons to the beach. Fairs and Galas are also a regular occurrence at the reserve and these attract large numbers to the beach.

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Family friendly

This beach is great for families large and small, with typically small waves and great facilities. It is patrolled by Surf Lifeguards during the summer months.


Swimming at East End beach is popular during the summer months. The beach slopes gently into the ocean, and swimmers can get some distance from shore before reaching depths over their head. East End Surf Life Saving Club has volunteer patrols during summer weekends and professional lifeguards are placed further up the beach at Fitzroy Surf Life Saving Club during the school holidays. East End beach is a good swimming location in small swells but swimmers should be careful of holes that commonly occur. East End beach can be dangerous when waves are a metre or over as they become heavy and rips can form.


East End beach gets surfed every time there are good waves. The beach is located in a residential area and many people in the area surf. East End is a beach break that faces to the northwest and is offshore in southeast winds. The beach break is at its best on mid to high tide, but can be surfed on any tide.


Fishing at East End beach is not popular, mainly due to the fact that there is better land fishing in other close by locations. Some locals surf cast around the stream mouth or alternatively at the far northern end of the beach around the Waiwhakaiho Rivermouth which is very popular. There is good whitebaiting in the Waiwhakaiho rivermouth during season.

Activities and facilities


  • Canoeing/kayaking
  • Dog walking
  • Wind/kite surfing
  • Wind-powered vehicles


  • Car parking
  • Food and beverage kiosk
  • Playground
  • Public toilets


The beach is our favourite playground, but it can also be a dangerous place. Learn about the hazards at East End Beach and be prepared so you and your family can enjoy the sun, sea and sand safely this summer.



Patrolled Beach
East End Beach is a patrolled beach.
Stay safe - swim beween the flags.

Forecast provided by SwellMap.com

Cloudy with Showers
Max Temp.
Water Temp.

Water Conditions

For boating and surfing
Poor. 2/10
Average. 4/10



Safety at East End Beach

We want you to have a great time whilst visiting East End Beach. But take a moment to learn more about being safe on New Zealand Beaches. More ►

Patrolled Beach

Patrolled Beach
East End Beach is a patrolled beach.
Stay safe - swim beween the flags.

Patrol Hours

East End Beach is patrolled on Saturdays, Sundays and Public Holidays from 1:00pm to 5:00pm between 23 November 2019 and 9 March 2020.
A Regional Lifeguard Service is provided Monday to Friday from 11:30am to 6:30pm during 16 December 2019 to 24 January 2020.


Click a safety symbol for more information on the risk

4 simple rules to keep you safe

We want you to have a great time whilst visiting East End Beach. But take a moment to learn more about being safe on New Zealand beaches and looking out for each other. More ►

The Water Safety Code:

  • Be prepared
  • Watch out for yourself and others
  • Be aware of the dangers
  • Know your limits
DIAL 111 in the event of an emergency


East End Beach is located two kilometres north of central New Plymouth and is a well established residential area of New Plymouth. The beach has recently been stabilised by the city council with a rock wall that runs several hundred metres along the beach preventing further eroding. The beach is iron sand and there are small boulders all over the beach with larger rocky outcrops to the north and south of the main beach area. These larger rocky outcrops stretch out into the ocean. In behind East End Beach is a large grass reserve with a playground, park, skateboard ramp, putt putt and a large sheltered area suitable for picnicing. More importantly, situated directly in front of the beach is the East End Surf Life Saving Club.


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Beach Water Quality

The Overall Recreation Risk is a guide to give a general picture of water quality at a site. Updated annually, it is calculated from bacteria (enterococci) data collected over the last three years. The Overall Recreation Risk indicator is a precautionary approach to managing health risk and is not designed to represent health risk on a particular day. As such, a site can have an Overall Recreation Risk of ‘Caution’ but still be suitable for swimming some of the time.

Overall recreation risk

The long term risk status based on three years of data

Low Risk

Between 1 and 5% risk of illness

Many councils also provide the results of their weekly monitoring. This lets people know what the most recent bacteria levels were. Remember, even sites with low risk can be unsuitable to swim at from time to time and we recommend that you avoid swimming for 48 hours after heavy rainfall.

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