East End Beach

This beach is great for families large and small, with typically small waves and great facilities. It is patrolled by Surf Lifeguards during the summer months.

Swimming at East End beach is popular during the summer months. The beach slopes gently into the ocean, and swimmers can get some distance from shore before reaching depths over their head. East End Surf Life Saving Club has volunteer patrols during summer weekends and professional lifeguards are placed further up the beach at Fitzroy Surf Life Saving Club during the school holidays. East End beach is a good swimming location in small swells but swimmers should be careful of holes that commonly occur. East End beach can be dangerous when waves are a metre or over as they become heavy and rips can form.

East End beach gets surfed every time there are good waves. The beach is located in a residential area and many people in the area surf. East End is a beach break that faces to the northwest and is offshore in southeast winds. The beach break is at its best on mid to high tide, but can be surfed on any tide.

Fishing at East End beach is not popular, mainly due to the fact that there is better land fishing in other close by locations. Some locals surf cast around the stream mouth or alternatively at the far northern end of the beach around the Waiwhakaiho Rivermouth which is very popular. There is good whitebaiting in the Waiwhakaiho rivermouth during season.